“if you don’t know your destination, a step in any direction is a correct one” (old Chinese proverb).
This is also very true for a business. Without a clearly defined strategy covering products, markets, target clients, production, distribution and marketing a business is due to fail.
The business strategy is the cornerstone of all the other products with which we can assist the client like business plans, financial models, finance raise and implementation.
Business is a deal with reality, but that reality is often not as sweet as the dream.